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Ed Walls
Founder and President

Ed has over 40 years of experience with independent resorts and major brands. Among these are: Westin, Sheraton, Hilton, Marriott, Curio by Hilton, Preferred Hotels, Embassy Suites, Holiday Inn, Radisson and Doubletree.


Ed’s track record of outstanding strategic thinking and execution has earned him many community awards in the industry. He brings a balanced approach to all phases of hotel operations, with a focus on boosting brand and real estate value for owners.


Ed earned a Masters of Public Administration from American University.

Anne Hotte
VP of Business Development

Anne has over 25 years of service and leadership experience with local and national organizations. Through this experience, she has formed many personal and business connections.


As CEO of her Chamber of Commerce, Anne led several meaningful initiatives. This role included helping small to medium sized business reach new goals.


Anne’s education includes a law degree from Laval University and a Masters in PR from Florida International University. Anne is fluent in French, English, and also Spanish.

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Andrew Walls,
VP of Business Intelligence

Andrew brings a wealth of insights from his time as Chair of the Department of Hospitality and Tourism at San Francisco State University.


Before securing his position in academia, gathered over 18 years of experience in the hospitality field (Hyatt, Sheraton, Westin, Arnold Palmer's Bay Hill Club & Lodge). This work has allowed him to gain keen insights used as a researcher and instructor.


Andrew earned his PhD from University of Central Florida’s Rosen College of Hospitality Management in 2009.  

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Rhonda Walls
VP Sales and Marketing

Rhonda has over 25 years of experience in leisure, business transient, and e-commerce sales.


Her extensive skill set has comes from working with companies such as Hilton Worldwide, Westin, St. Regis, The Luxury Collection, W Hotels, Walt Disney World Resort, Hyatt Hotels and Resorts, and TravelCLICK.


Rhonda is a driven sales leader with intelligence and personality. She understands that quality, sustainable revenue matters.


Rhonda is a seasoned hotelier that understands businesses of all sizes - brands or non-brands alike.

Mackenzie Raposo
Creative Director

Mackenzie has contributed to major global and domestic brands, such as Pier 1 and Nestle.


Mackenzie began her career in the hospitality industry as a marketing designer for W Hotels and Westin Resorts. After graduating with honors from the Savannah College of Art and Design, her career has taken her all over the world. Her extensive portfolio includes work in almost every corner of the design industry.


Mackenzie now focuses on bringing new companies to life through branding and design. She loves working with small local businesses and global conglomerates alike.

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